25 years designing at the intersection of sport, technology, government and culture.
Murray Galbraith is an experience designer and strategist who has operated at the highest level across Australia's sport, innovation, government and health sectors.
From AFL Grand Final parades to chartering a Qantas 747 from Silicon Valley… From designing Olympic legacy infrastructure to activating and aligning five federal agencies.
I started sponsoring athletes and designing activations in 2001 with my streetwear company becAUSe design.
That led to Gemba, where I helped design the Telstra and Toyota activations for the AFL Grand Final Parade - the famous 2010 Collingwood vs St Kilda draw - working directly under names like Ben Crowe, Boyd Hicklin and Essendon AFL legend James Hird.
Several years in broadcast media with Channel Seven & Austereo gave me the opportunity to collaborate directly with brands like Coca Cola, Microsoft, AFL and the NRL.
Roadtrip Forever, one of the earliest (and craziest) ideas I pitched at Triple M, went on to win Silver at the Facebook Design Awards.
After becoming a dad and travelling to Texas for SXSW in 2012, I decided to walk away from traditional media and go all in on my first true love - digital culture and startups.
I quadrupled the program at a tiny Melbourne event called Pause Fest, booking headliners like This American Life 9 months before their new spinoff ‘Serial’ became the #1 podcast in the world, generating a 2,000% increase in event media coverage.
That momentum led to the creation of Myriad, which I co-founded with Martin Talvari (Slush, Finland) and Shawn O’Keefe (SXSW, USA).
We raised $2.1M from the QLD Government, sold 7,400+ tickets in under two years and even chartered a Qantas 747, welcoming hundreds of Silicon Valley founders, investors and VIP’s to Australia for the very first time.
In 2019, I was appointed as Entrepreneur-in-Residence for the Gold Coast Health & Knowledge Precinct.
I designed an entire innovation strategy - including a health accelerator called LuminaX, now in its fifth year with 40+ startups and partnerships with Griffith University and QIC. I also facilitated Horizon 2.0, a design thinking workshop with precinct CEOs that generated 207 ideas for improving local collaboration in just 120 minutes.
After the COVID lockdowns, I was head hunted by the City of Sydney to take over their long running Spark Festival and CSIRO asked me to design and oversee a multi-agency activation spanning five federal bodies — DISR, CSIRO, ON Program, IP Australia and the Australian Space Agency.