"Organizations that do nothing but measure the numbers rarely create breakthroughs. Merely better numbers" - Seth Godin
I promised myself I wouldn't use my blog to repost things by other popular writers or thinkers, yet here we are.
There are just as many excellent Seth Godin quotes as there are mindless blog posts and retweets about his extraordinarily prolific work... But this one really caught my eye.
What makes a 'new' McDonald's burger so incredibly tempting? (Even though, according to Jamie Oliver, they are/were unfit for human consumption in many countries...)
What makes Apple kill off a perfectly good product like the previous model iPhone or MacBook Air each year?
HINT: It's not the numbers.