Content is the key

murraygalbraith_content Branded content doesn't need to be big budget, Nike style stuff to work.

Just check out this simple ad for global paint brand Jotun.

Completely devoid of celebrity endorsement or pumping soundtrack, it's essentially an infographic in movie format providing relevant statistics in a clever & visually pleasant way.

It doesn't take much to bring your brand to life.

Engaging stories are everywhere, and the power of digital is ready to take them around the world faster than you can say 'that reminds me, we really should repaint the living room'.