Coffee shop surprise

Today's big prediction: This will go down in history as one of the most effective pieces of marketing in 2013.

Without ruining the video, which needs to be watched in order to fully appreciate why I'm making this prediction - I'm not in the least bit interested in the genre this content is marketing, much less the actual product they are selling... But now I'm AT LEAST 50% more likely to check it out.

If nothing else, I cared enough to blog about it to a few hundred people who will then make their own decision about whether or not to check it out or share this video...

How much more effective can you get than that?