BMW create a window into the future
But how do you get attention for a car that is perceived by many to have less performance, and therefore less excitement than most other luxury cars?
More importantly: How do you make people to care about a car that doesn't exist yet?
Connect it to everyday life.
The above case study highlights the deeply (and often entirely sub-conscious) personal connection we share with our surroundings, and how quickly this connection can be interrupted by a good story.
New Yorkers are fiercely proud of their personal space, so to have them gather round taking photographs of a shop window required a brilliant idea, with an even better execution.
/ / /
Created by media agency kbs+ 'Do Things That Matter' - My new favourite agency mission statement