Twitter: Making Television Live Again

If you've ever wondered about the power of social media to drive the collective response, check out this video and some of the extraordinary things that people are tweeting while watching television these days.

I don't know about you, but anytime I see something really great pop up on TV (sure, not that often!) I wish I could share it with someone like we do with any great piece of sharable content on the web. To me, Twitter is the perfect step back towards the good old days of live television. Only now, instead of the show being filmed live, it's the amazing live interaction with people sharing the same content that becomes the source of excitement.

[youtube http://www.youtube.com/watch?v=Jc8TQppzORE?wmode=transparent]
video found via Peter Black 

This space is about to explode. What are you doing to make the most of this opportunity?