e-cards for the digitally impaired
Every single day, I meet someone who is struggling to wrap their head around the explosion of digital.
With the pace things are moving, for most folks this is completely understandable!
But if you work in the world of marketing, selling creative ad solutions to your clients without at least DOING YOUR BEST to understand the new landscape, you’re simply not doing them or your inflated pay cheque justice.
Saatchi & Saatchi recently created a series of postcards to light a fire under some old skool ad dogs and get them scuttling along to the FITC digital conference. I think you’ll agree, they nailed it.