Reversing gender stereotypes in advertising

This video takes a long time to get around to its point, but I still thought it was an interesting way of framing the discussion. "What if gender roles in advertising were reversed?"

Good to see university students given the opportunity to question these things before being thrown into adland where the very idea of questioning the validity of these age-old stereotypes can be enough to make a timid client walk.

"WHAT DO YOU MEAN 'REVERSING STEREOTYPES!? The research says only women buy that product, so show lots of women buying AND LOVING their bloody product!"