Reversing gender stereotypes in advertising

This video takes a long time to get around to its point, but I still thought it was an interesting way of framing the discussion. "What if gender roles in advertising were reversed?"

http://www.youtube.com/watch?feature=player_embedded&v=HaB2b1w52yE

Good to see university students given the opportunity to question these things before being thrown into adland where the very idea of questioning the validity of these age-old stereotypes can be enough to make a timid client walk.

"WHAT DO YOU MEAN 'REVERSING STEREOTYPES!? The research says only women buy that product, so show lots of women buying AND LOVING their bloody product!"