Even trainwrecks need a digital strategy

According to digital strategists Kristian Henschel & Julian Cole, LiLo is the most challenging brand of 2013. "From Disney Princess, to nightclub brawling, Playboy revealing train-wreck...welcome to brand Lindsay Lohan"

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In this short slideshare presentation, the two Aussie lads working out of NYC have taken what they view as one of the biggest brand challenges on the planet and showed how a clear and decisive digital strategy can save even the truly lost souls.

What better way to illustrate the power of the internet, than by guiding home the poster child of 'how to throw away your life away' subsequently becoming the shining light of redemption.

[slideshare id=15893165&w=427&h=356&sc=no]