Ideas

Data fair trade

According to this infographic, consumers are telling brands the way to get through to them is by tailoring their communication to them… Yet the very same people are up in arms about their online privacy. Data fair trade

The brands that win big during the next few years will be those who realise how smart their customers are getting... Or more importantly, how tired they are of being treated like idiots.

When it comes to something as deeply personal as data, let's make it a fair trade for all.